Google Ads
Dataddo is the turnkey reverse-ETL layer for Google Ads. Push audiences, conversions, and modeled metrics from any warehouse or operational database into Google Ads to sharpen targeting and measurement - fully managed, no pipelines to maintain.
Model once in your warehouse or database, then let Dataddo keep Google Ads current with clean, governed data - no pipelines to build or maintain.
Sync from Snowflake, BigQuery, Redshift, Databricks and every other warehouse - plus PostgreSQL, MySQL, SQL Server, Oracle and other operational databases - alongside 400+ SaaS sources. Your source of truth, wherever it lives.
Match on a key you choose and update the matching record instead of inserting a new one. Since Google Ads isn't a database and won't dedupe for you, upsert is your safeguard against duplicate records.
Push modeled metrics, health scores, and segments - not just raw rows - so teams act on meaning, not noise.
The Data Quality Firewall blocks bad records and automatic PII detection masks or hashes sensitive fields before anything leaves for Google Ads.
Schedule syncs to Google Ads as often as the workflow needs, so the data teams see is current.
Delivery alerts and data-quality checks catch problems before they reach Google Ads or the teams using it.
Keep the same sources flowing into Google Ads - and see who owns it when an API, schema, or endpoint changes:
| Without Dataddo |
With Dataddo
|
Outcome for you | |
|---|---|---|---|
| API or auth change | You discover the breakage and scramble to fix it. | We update the connector and restore the pipeline - often before you notice. | Syncs to Google Ads keep flowing |
| Schema drift | Columns change and pipelines break or corrupt data silently. | Detected automatically and handled by configurable rules. | Only clean data reaches Google Ads |
| Endpoint deprecated | You re-engineer the integration. | We own the update - the data contract holds. | Your Google Ads syncs keep working |
| Missing connector | You build and maintain a custom integration. | We build it and maintain it, under a ~4-week SLA. | Any source can feed Google Ads |
| Silent degradation | You find out when a report or model run fails. | Proactive monitoring catches anomalies and delays first. | Issues caught before Google Ads data goes stale |
| Debugging | You dig through logs across disconnected tools. | Run histories, payload inspection, and end-to-end lineage in one place. | Faster root-cause, less downtime |
The objects Dataddo keeps in sync in Google Ads, and what each one lets your teams do.
| Object | Use case |
|---|---|
| Click conversions | Sync offline conversions so bidding optimizes on real, down-funnel outcomes. |
| Conversion adjustments | Adjust or retract reported conversions to keep measurement accurate. |
| Enhanced conversions for leads | Send enhanced conversions for leads to improve match rates and attribution. |
65,000 Social Media Accounts. One Platform. Zero Manual Authorizations.
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Advertising
Any of Dataddo's 400+ sources and your data warehouse or operational database - marketing, sales, finance, and product data, blended and cleansed before it reaches Google Ads.
Dataddo writes to Google Ads through its API on the schedule you choose. You pick a write mode per object - insert, update, or upsert - and upsert matches on a key so records are updated in place instead of duplicated. Loads are incremental, so you move only what changed.
Dataddo pushes modeled audiences, conversions, and offline events from your warehouse to Google Ads through its API on the schedule you choose. Match keys such as email or phone can be hashed before they leave your environment, and writes run as insert or upsert so audiences and conversion data stay current without duplicates.
Click conversions, conversion adjustments and enhanced conversions for leads - so offline and downstream conversions modeled in your warehouse reach Google Ads for bidding.
Conversions are uploaded to the Google Ads API and matched to clicks; Dataddo sends only the modeled conversions you select on your schedule, so you stay in control of what is counted.
No. Dataddo is fully managed: we maintain the connectors, adapt to source schema changes, and alert you if anything needs attention. There is no pipeline code for you to run.
Often, yes. Many of the operational tools Dataddo writes to are also available as Dataddo sources, so you can pull data in for modeling and push results back out.
Dataddo is SOC 2 Type II and ISO 27001 certified. Data is encrypted in transit and at rest, and PII can be masked or hashed before it ever reaches Google Ads.
No. Pipelines are destination-agnostic - you can add or switch operational tools and warehouses without rebuilding your sources.