Cada métrica y dimensión
Extrae el conjunto completo de campos de Facebook Ads, no solo un preset fijo, para que tus informes y modelos nunca pierdan una métrica o desglose.
Facebook Ads
Facebook Ads
Analítica de MarketingDataddo extrae el conjunto completo de métricas y dimensiones de Facebook Ads y lo entrega allí donde tu equipo lo necesita: a herramientas de IA y agentes, directo a Looker Studio, Power BI y Tableau, o hacia Snowflake, BigQuery y tus herramientas de CRM y publicidad. Combínalo con el resto de canales, recupera todo el histórico y mantenlo actualizado según tu calendario, todo totalmente gestionado y con el plano de datos ejecutándose donde elijas. Sin pipelines que construir, sin dependencia.
TU FUENTE DE VERDAD DE MARKETING
Convierte Facebook Ads en informes en los que confía todo tu equipo
Los datos de marketing solo sirven cuando están completos, limpios y actualizados. Dataddo extrae el conjunto completo de campos de Facebook Ads, lo gobierna y lo sirve a cada dashboard, almacén y herramienta, de forma continua y sin exportaciones manuales.
Combina todos los canales
Une Facebook Ads con tus otras fuentes de pago, orgánicas, CRM y ventas para que el rendimiento multicanal viva en un solo lugar.
Recupera todo el histórico
Carga datos históricos de Facebook Ads más allá de la ventana de retención nativa de la plataforma, para que las tendencias y comparativas interanuales se sostengan.
Modela y limpia antes de cargar
Normaliza monedas, zonas horarias y nomenclatura, y deja que el Data Quality Firewall detenga las filas erróneas antes de que los datos de Facebook Ads lleguen a tus informes.
Actualizado según tu calendario
Las sincronizaciones incrementales y programadas mantienen los datos de Facebook Ads al día, hasta cada hora, sin exportaciones manuales ni recargas completas.
Gobernado y monitorizado
Las alertas de entrega y los controles de calidad detectan pronto los huecos en los datos de Facebook Ads, para que los dashboards y modelos nunca fallen en silencio.
DATASETS
Qué puedes extraer de Facebook Ads
El conector de Facebook Ads ofrece una lista de datasets curados: conjuntos listos de métricas, dimensiones y atributos que puedes extraer de forma periódica. ¿Necesitas algo específico? Cualquier dataset se puede bifurcar y personalizar, o crear desde cero, con nuestro Universal Connector.
Lista de datasets curados
Reporting date startdate_start
datetime
Reporting date stopdate_stop
datetime
Account IDaccount_id
string
Account nameaccount_name
string
Account currencyaccount_currency
string
Campaign IDcampaign_id
string
Campaign namecampaign_name
string
Created timecreated_time
string
Updated timeupdated_time
string
Campaign objectiveobjective
string
Campaign buying typebuying_type
string
Ad Set IDadset_id
string
Ad Set nameadset_name
string
Attribution settingattribution_setting
string
Optimization goaloptimization_goal
string
Ad IDad_id
string
Ad namead_name
string
Ageage
string
Gendergender
string
Regionregion
string
Countrycountry
string
DMAdma
string
Frequency valuefrequency_value
string
Publisher platformpublisher_platform
string
Device platformdevice_platform
string
Impression deviceimpression_device
string
Product IDproduct_id
string
Ad format assetad_format_asset
string
Body asset IDbody_asset_id
string
Body asset textbody_asset_text
string
Call to action asset IDcall_to_action_asset_id
string
Call to action asset namecall_to_action_asset_name
string
Description asset IDdescription_asset_id
string
Description asset textdescription_asset_text
string
Image asset IDimage_asset_id
string
Image asset hashimage_asset_hash
string
Image asset nameimage_asset_name
string
Image asset URLimage_asset_url
string
Link URL asset IDlink_url_asset_id
string
Link URL asset website URLlink_url_asset_website_url
string
Title asset IDtitle_asset_id
string
Title asset texttitle_asset_text
string
Video asset IDvideo_asset_id
string
Video asset thumbnail hashvideo_asset_thumbnail_hash
string
Video asset URLvideo_asset_url
string
Video asset video IDvideo_asset_video_id
string
Video asset video namevideo_asset_video_name
string
Place page IDplace_page_id
string
Platform positionplatform_position
string
Hourly aggregation by timehourly_stats_aggregated_by_advertiser_time_zone
string
Total clicksclicks
integer
Inline link clicksinline_link_clicks
integer
Inline post engagementinline_post_engagement
integer
Link clicks (count)actions_link_click
integer
Page likes (count)actions_like
integer
Post shares (count)actions_post
integer
Post comments (count)actions_comment
integer
Page engagement (count)actions_page_engagement
integer
Post engagement (count)actions_post_engagement
integer
Checkins (count)actions_checkin
integer
App uses (count)actions_app_use
integer
App installs (count)actions_app_install
integer
Photo view (count)actions_photo_view
integer
Post reaction (count)actions_post_reaction
integer
Event responses (count)actions_rsvp
integer
Credit Spends (count)actions_credit_spent
integer
Game plays (count)actions_gamesplays
integer
Landing page views (count)actions_landing_page_view
integer
Leads - Form (count)actions_leadgenother
integer
Mobile app installs (count)actions_mobile_app_install
integer
Offline conversion - purchase (count)actions_offline_conversionpurchase
integer
Offsite conversion - add to basket (count)actions_offsite_conversionfb_pixel_add_to_cart
integer
Offsite conversion - add to wishlist (count)actions_offsite_conversionfb_pixel_add_to_wishlist
integer
Mobile app - add to wishlist (count)actions_app_custom_eventfb_mobile_add_to_wishlist
integer
Offsite conversion - lead (count)actions_offsite_conversionfb_pixel_lead
integer
Offsite conversion - custom (count)actions_offsite_conversionfb_pixel_custom
integer
Offsite conversion - purchases (count)actions_offsite_conversionfb_pixel_purchase
integer
Offsite conversion - initiated checkouts (count)actions_offsite_conversionfb_pixel_initiate_checkout
integer
Offsite conversion - completed registrations (count)actions_offsite_conversionfb_pixel_complete_registration
integer
Mobile app - completed registrations (count)actions_app_custom_eventfb_mobile_complete_registration
integer
Offsite conversion - view content (count)actions_offsite_conversionfb_pixel_view_content
integer
Offsite conversion - adds payment info (count)actions_offsite_conversionfb_pixel_add_payment_info
integer
Mobile app - adds payment info (count)actions_app_custom_eventfb_mobile_add_payment_info
integer
Offsite conversion - searches (count)actions_offsite_conversionfb_pixel_search
integer
Onsite conversion - lead grouped (count)actions_onsite_conversionlead_grouped
integer
Onsite conversion - flow complete (count)actions_onsite_conversionflow_complete
integer
Onsite conversion - messaging conversation block (count)actions_onsite_conversionmessaging_block
integer
Onsite conversion - messaging conversation start (count)actions_onsite_conversionmessaging_conversation_started_7d
integer
Onsite conversion - messaging conversation new (count)actions_onsite_conversionmessaging_first_reply
integer
Onsite conversion - post save (count)actions_onsite_conversionpost_save
integer
Onsite conversion - purchase (count)actions_onsite_conversionpurchase
integer
Video views (count)actions_video_view
integer
App engagement (count)actions_app_engagement
integer
App story (count)actions_app_story
integer
Page story (count)actions_page_story
integer
Post story (count)actions_post_story
integer
Offsite conversion (count)actions_offsite_conversion
integer
Onsite conversion (count)actions_onsite_conversion
integer
App custom event (count)actions_app_custom_event
integer
Onsite web app event (count)actions_onsite_web_app_event
integer
Mobile app retention (count)actions_mobile_app_retention
integer
Mobile app ROAS (count)actions_mobile_app_roas
integer
Offsite engagement (count)actions_offsite_engagement
integer
Store visits with dwell (count)actions_store_visit_with_dwell
integer
Add to cart (count)actions_add_to_cart
integer
Mobile add to cart (count)actions_app_custom_eventfb_mobile_add_to_cart
integer
Onsite app - Add to cart (count)actions_onsite_app_add_to_cart
integer
Onsite web - Add to cart (count)actions_onsite_web_add_to_cart
integer
Complete registration (count)actions_complete_registration
integer
Purchaseactions_purchase
integer
Onsite app - Purchase (count)actions_onsite_app_purchase
integer
Onsite web - Purchase (count)actions_onsite_web_purchase
integer
Mobile app - Purchase (count)actions_app_custom_eventfb_mobile_purchase
integer
Search (count)actions_search
integer
View content (count)actions_view_content
integer
Onsite app - View content (count)actions_onsite_app_view_content
integer
Onsite web - View content (count)actions_onsite_web_view_content
integer
Initiate checkout (count)actions_initiate_checkout
integer
Mobile app - Initiate checkout (count)actions_app_custom_eventfb_mobile_initiated_checkout
integer
Add payment info (count)actions_add_payment_info
integer
Add to wishlist (count)actions_add_to_wishlist
integer
Leads (count)actions_lead
integer
All app installs (count)actions_omni_app_install
integer
All purchases (count)actions_omni_purchase
integer
All add to cart (count)actions_omni_add_to_cart
integer
All completed registrations (count)actions_omni_complete_registration
integer
All content views (count)actions_omni_view_content
integer
All searches (count)actions_omni_search
integer
All initiated checkouts (count)actions_omni_initiated_checkout
integer
All unlocked achievements (count)actions_omni_achievement_unlocked
integer
All app activations (count)actions_omni_activate_app
integer
All level achieved (count)actions_omni_level_achieved
integer
All rates (count)actions_omni_rate
integer
All spend credits (count)actions_omni_spend_credits
integer
All tutorial completions (count)actions_omni_tutorial_completion
integer
All custom actions (count)actions_omni_custom
integer
Trials started total (count)actions_start_trial_total
integer
Website trials started (count)actions_start_trial_website
integer
Mobile app trials started (count)actions_start_trial_mobile_app
integer
Offline trials started (count)actions_start_trial_offline
integer
Total Contacts (count)actions_contact_total
integer
Website Contacts (count)actions_contact_website
integer
Mobile App Contacts (count)actions_contact_mobile_app
integer
Offline Contacts (count)actions_contact_offline
integer
Total Location Searches (count)actions_find_location_total
integer
Website Location Searches (count)actions_find_location_website
integer
Mobile App Location Searches (count)actions_find_location_mobile_app
integer
Offline App Location Searches (count)actions_find_location_offline
integer
Products Customized Total (count)actions_customize_product_total
integer
Total clicks (unique)unique_clicks
integer
Inline link clicks (unique)unique_inline_link_clicks
integer
Link clicks (unique)unique_actions_link_click
integer
Page likes (unique)unique_actions_like
integer
Post shares (unique)unique_actions_post
integer
Post comments (unique)unique_actions_comment
integer
Post likes (unique)unique_actions_post_like
integer
Page engagement (unique)unique_actions_page_engagement
integer
Post engagement (unique)unique_actions_post_engagement
integer
Checkins (unique)unique_actions_checkin
integer
App uses (unique)unique_actions_app_use
integer
App installs (unique)unique_actions_app_install
integer
Photo view (unique)unique_actions_photo_view
integer
Post reaction (unique)unique_actions_post_reaction
integer
Event responses (unique)unique_actions_rsvp
integer
Credit Spends (unique)unique_actions_credit_spent
integer
Game plays (unique)unique_actions_gamesplays
integer
Landing page views (unique)unique_actions_landing_page_view
integer
Leads (Form) (unique)unique_actions_leadgenother
integer
Mobile app installs (unique)unique_actions_mobile_app_install
integer
Offsite conversion - add to basket (unique)unique_actions_offsite_conversionfb_pixel_add_to_cart
integer
Mobile app - add to cart (unique)unique_actions_app_custom_eventfb_mobile_add_to_cart
integer
Offsite conversion - add to wishlist (unique)unique_actions_offsite_conversionfb_pixel_add_to_wishlist
integer
Offsite conversion - lead (unique)unique_actions_offsite_conversionfb_pixel_lead
integer
Offsite conversion - custom (unique)unique_actions_offsite_conversionfb_pixel_custom
integer
Offsite conversion - purchases (unique)unique_actions_offsite_conversionfb_pixel_purchase
integer
Offsite conversion - initiated checkouts (unique)unique_actions_offsite_conversionfb_pixel_initiate_checkout
integer
Offsite conversion - completed registrations (unique)unique_actions_offsite_conversionfb_pixel_complete_registration
integer
Offsite conversion - view content (unique)unique_actions_offsite_conversionfb_pixel_view_content
integer
Video clicks to play (unique)unique_actions_video_play
integer
Video views (unique)unique_actions_video_view
integer
App engagement (unique)unique_actions_app_engagement
integer
App story (unique)unique_actions_app_story
integer
Page story (unique)unique_actions_page_story
integer
Post story (unique)unique_actions_post_story
integer
Offsite conversion (unique)unique_actions_offsite_conversion
integer
Onsite conversion (unique)unique_actions_onsite_conversion
integer
App custom event (unique)unique_actions_app_custom_event
integer
Onsite web app event (unique)unique_actions_onsite_web_app_event
integer
Mobile app retention (unique)unique_actions_mobile_app_retention
integer
Mobile app ROAS (unique)unique_actions_mobile_app_roas
integer
Offsite engagement (unique)unique_actions_offsite_engagement
integer
Store visits with dwell (unique)unique_actions_store_visit_with_dwell
integer
Add to cart (unique)unique_actions_add_to_cart
integer
Onsite app - Add to cart (unique)unique_actions_onsite_app_add_to_cart
integer
Onsite web - Add to cart (unique)unique_actions_onsite_web_add_to_cart
integer
Complete registration (unique)unique_actions_complete_registration
integer
Purchase (unique)unique_actions_purchase
integer
Onsite app - Purchase (unique)unique_actions_onsite_app_purchase
integer
Onsite web - Purchase (unique)unique_actions_onsite_web_purchase
integer
Search (unique)unique_actions_search
integer
View content (unique)unique_actions_view_content
integer
Onsite app - View content (unique)unique_actions_onsite_app_view_content
integer
Onsite web - View content (unique)unique_actions_onsite_web_view_content
integer
Initiate checkout (unique)unique_actions_initiate_checkout
integer
Mobile app - Initiate checkout (unique)unique_actions_app_custom_eventfb_mobile_initiated_checkout
integer
Add payment info (unique)unique_actions_add_payment_info
integer
Add to wishlist (unique)unique_actions_add_to_wishlist
integer
Lead (unique)unique_actions_lead
integer
All unique app installsunique_actions_omni_app_install
integer
All unique purchasesunique_actions_omni_purchase
integer
All unique add to cartunique_actions_omni_add_to_cart
integer
All unique completed registrationsunique_actions_omni_complete_registration
integer
All unique content viewsunique_actions_omni_view_content
integer
All unique searchesunique_actions_omni_search
integer
All unique initiated checkoutsunique_actions_omni_initiated_checkout
integer
All unique unlocked achievementsunique_actions_omni_achievement_unlocked
integer
All unique app activationsunique_actions_omni_activate_app
integer
All unique level achievedunique_actions_omni_level_achieved
integer
All unique ratesunique_actions_omni_rate
integer
All unique spend creditsunique_actions_omni_spend_credits
integer
All unique tutorial completionsunique_actions_omni_tutorial_completion
integer
All unique custom actionsunique_actions_omni_custom
integer
Total Contacts (unique)unique_actions_contact_total
integer
Website Contacts (unique)unique_actions_contact_website
integer
Mobile App Contacts (unique)unique_actions_contact_mobile_app
integer
Offline contacts (unique)unique_actions_contact_offline
integer
Total Location Searches (unique)unique_actions_find_location_total
integer
Website Location Searches (unique)unique_actions_find_location_website
integer
Mobile App Location Searches (unique)unique_actions_find_location_mobile_app
integer
Offline App Location Searches (unique)unique_actions_find_location_offline
integer
Outbound clicks (unique)unique_outbound_clicks_outbound_click
integer
Outbound Clicks CTR (unique)unique_outbound_clicks_ctr_outbound_click
float
App installs (value)action_values_app_install
integer
App uses (value)action_values_app_use
integer
Checkins (value)action_values_checkin
integer
Post comments (value)action_values_comment
integer
Credit Spends (value)action_values_credit_spent
integer
Post like (value)action_values_post_like
integer
Post engagement (value)action_values_post_engagement
integer
Game plays (value)action_values_gamesplays
integer
Landing page views (value)action_values_landing_page_view
integer
Leads - Form (value)action_values_leadgenother
integer
Page likes (value)action_values_like
integer
Link clicks (value)action_values_link_click
integer
Mobile app installs (value)action_values_mobile_app_install
integer
Leads (value)action_values_lead
integer
Offsite conversion - adds payment info (value)action_values_offsite_conversionfb_pixel_add_payment_info
integer
Mobile app - adds payment info (value)action_values_app_custom_eventfb_mobile_add_payment_info
integer
Offsite conversion - add to basket (value)action_values_offsite_conversionfb_pixel_add_to_cart
integer
Offsite conversion - adds to wishlist (value)action_values_offsite_conversionfb_pixel_add_to_wishlist
integer
Offsite conversion - completed registrations (value)action_values_offsite_conversionfb_pixel_complete_registration
integer
Mobile app - completed registrations (value)action_values_app_custom_eventfb_mobile_complete_registration
integer
Offsite conversion - custom (value)action_values_offsite_conversionfb_pixel_custom
integer
Offsite conversion - initiated checkouts (value)action_values_offsite_conversionfb_pixel_initiate_checkout
integer
Mobile app - initiated checkouts (value)action_values_app_custom_eventfb_mobile_initiated_checkout
integer
Offsite conversion - lead (value)action_values_offsite_conversionfb_pixel_lead
integer
Offsite conversion - purchases (value)action_values_offsite_conversionfb_pixel_purchase
integer
Offline conversion - purchase (value)action_values_offline_conversionpurchase
integer
Offsite conversion - searches (value)action_values_offsite_conversionfb_pixel_search
integer
Offsite conversion - view content (value)action_values_offsite_conversionfb_pixel_view_content
integer
On-site conversion - flow complete (value)action_values_onsite_conversionflow_complete
integer
On-site conversion - lead grouped (value)action_values_onsite_conversionlead_grouped
integer
On-site conversion - messaging conversation block (value)action_values_onsite_conversionmessaging_block
integer
On-site conversion - messaging conversation start (value)action_values_onsite_conversionmessaging_conversation_started_7d
integer
On-site conversion - messaging conversation new (value)action_values_onsite_conversionmessaging_first_reply
integer
On-site conversion - post save (value)action_values_onsite_conversionpost_save
integer
On-site conversion - purchase (value)action_values_onsite_conversionpurchase
integer
Photo view (value)action_values_photo_view
integer
Post shares (value)action_values_post
integer
Post reaction (value)action_values_post_reaction
integer
RSVP (value)action_values_rsvp
integer
Video views (value)action_values_video_view
integer
App engagement (value)action_values_app_engagement
integer
App story (value)action_values_app_story
integer
Page engagement (value)action_values_page_engagement
integer
Page story (value)action_values_page_story
integer
Post story (value)action_values_post_story
integer
Offsite conversion (value)action_values_offsite_conversion
integer
Onsite conversion (value)action_values_onsite_conversion
integer
App custom event (value)action_values_app_custom_event
integer
Onsite web app event (value)action_values_onsite_web_app_event
integer
Mobile app retention (value)action_values_mobile_app_retention
integer
Mobile app ROAS (value)action_values_mobile_app_roas
integer
Offsite engagement (value)action_values_offsite_engagement
integer
Store visits with dwell (value)action_values_store_visit_with_dwell
integer
Add to cart (value)action_values_add_to_cart
integer
Mobile add to cart (value)action_values_app_custom_eventfb_mobile_add_to_cart
integer
Onsite app - Add to cart (value)action_values_onsite_app_add_to_cart
integer
Onsite web - Add to cart (value)action_values_onsite_web_add_to_cart
integer
Complete registration (value)action_values_complete_registration
integer
Purchase (value)action_values_purchase
integer
Mobile app - Purchase (value)action_values_app_custom_eventfb_mobile_purchase
integer
Onsite app - Purchase (value)action_values_onsite_app_purchase
integer
Onsite web - Purchase (value)action_values_onsite_web_purchase
integer
Search (value)action_values_search
integer
View content (value)action_values_view_content
integer
Onsite app - View content (value)action_values_onsite_app_view_content
integer
Onsite web - View content (value)action_values_onsite_web_view_content
integer
Initiate checkout (value)action_values_initiate_checkout
integer
Add payment info (value)action_values_add_payment_info
integer
Add to wishlist (value)action_values_add_to_wishlist
integer
All app installs (value)action_values_omni_app_install
integer
All purchases value (value)action_values_omni_purchase
integer
All add to cart (value)action_values_omni_add_to_cart
integer
All completed registrations (value)action_values_omni_complete_registration
integer
All content views (value)action_values_omni_view_content
integer
All searches (value)action_values_omni_search
integer
All initiated checkouts (value)action_values_omni_initiated_checkout
integer
All unlocked achievements (value)action_values_omni_achievement_unlocked
integer
All app activations (value)action_values_omni_activate_app
integer
All level achieved (value)action_values_omni_level_achieved
integer
All rates (value)action_values_omni_rate
integer
All spend credits (value)action_values_omni_spend_credits
integer
All tutorial completions (value)action_values_omni_tutorial_completion
integer
All custom actions (value)action_values_omni_custom
integer
Trials started total (value)action_values_start_trial_total
integer
Website trials started (value)action_values_start_trial_website
integer
Mobile app trials started (value)action_values_start_trial_mobile_app
integer
Offline trials started (value)action_values_start_trial_offline
integer
Total Contacts (value)action_values_contact_total
integer
Website Contacts (value)action_values_contact_website
integer
Mobile App Contacts (value)action_values_contact_mobile_app
integer
Offline contacts (value)action_values_contact_offline
integer
Total Location Searches (value)action_values_find_location_total
integer
Website Location Searches (value)action_values_find_location_website
integer
Mobile App Location Searches (value)action_values_find_location_mobile_app
integer
Offline App Location Searches (value)action_values_find_location_offline
integer
Customized Product Total (value)action_values_customize_product_total
float
Mobile app - add to wishlist (value)action_values_app_custom_eventfb_mobile_add_to_wishlist:
float
Impressionsimpressions
integer
Full view impressionsfull_view_impressions
integer
Reachreach
integer
Frequencyfrequency
float
Full view reachfull_view_reach
float
Quality rankingquality_ranking
string
Engagement rate rankingengagement_rate_ranking
string
Conversion rate rankingconversion_rate_ranking
string
Instant experience clicks to openinstant_experience_clicks_to_open
float
Instant experience clicks to startinstant_experience_clicks_to_start
float
Instant experience outbound clicksinstant_experience_outbound_clicks
float
Canvas average view percentcanvas_avg_view_percent
float
Canvas average view timecanvas_avg_view_time
float
CTRctr
float
Unique CTRunique_ctr
float
Inline Link Click CTRinline_link_click_ctr
float
Outbound Clicks CTRoutbound_clicks_ctr_outbound_click
float
Spendspend
float
CPMcpm
float
CPCcpc
float
CPPcpp
float
Social Spendsocial_spend
float
Cost per inline link clickcost_per_inline_link_click
float
Cost per inline post engagementcost_per_inline_post_engagement
float
Cost per unique clickcost_per_unique_click
float
Cost per unique inline link clickcost_per_unique_inline_link_click
float
Cost per unique outbound clickcost_per_unique_outbound_click_outbound_click
float
Cost per outbound clickcost_per_outbound_click_outbound_click
float
Cost per app usecost_per_action_type_app_use
float
Cost per event responsecost_per_action_type_rsvp
float
Cost per app installcost_per_action_type_app_install
float
Cost per checkincost_per_action_type_checkin
float
Cost per post commentcost_per_action_type_comment
float
Cost per post likecost_per_action_type_post_likes
float
Cost per credit spendcost_per_action_type_credit_spent
float
Cost per link clickcost_per_action_type_link_click
float
Cost per page likecost_per_action_type_like
float
Cost per page mentioncost_per_action_type_mention
float
Cost per post sharescost_per_action_type_post
float
Cost per post dwellcost_per_action_type_dwell
float
Cost per page engagementcost_per_action_type_page_engagement
float
Cost per post engagementcost_per_action_type_post_engagement
float
Cost per landing page viewcost_per_action_type_landing_page_view
float
Cost per commerce add to basketcost_per_action_type_commerce_event_add_to_cart
float
Cost per commerce purchasecost_per_action_type_commerce_event_purchase
float
Cost per commerce message to buycost_per_action_type_commerce_event_message_to_buy
float
Cost per commerce product viewcost_per_action_type_commerce_event_view_content
float
Cost per offsite conversion - adds payment infocost_per_action_type_offsite_conversionfb_pixel_add_payment_info
integer
Cost per offsite conversion - adds to basketcost_per_action_type_offsite_conversionfb_pixel_add_to_cart
integer
Cost per offsite conversion - adds to wishlistcost_per_action_type_offsite_conversionfb_pixel_add_to_wishlist
integer
Cost per offsite conversion - completed registrationscost_per_action_type_offsite_conversionfb_pixel_complete_registration
integer
Cost per offsite conversion - customcost_per_action_type_offsite_conversionfb_pixel_custom
integer
Cost per offsite conversion - initiated checkoutscost_per_action_type_offsite_conversionfb_pixel_initiate_checkout
integer
Cost per offsite conversion - leadcost_per_action_type_offsite_conversionfb_pixel_lead
integer
Cost per offsite conversion - purchasescost_per_action_type_offsite_conversionfb_pixel_purchase
integer
Cost per offsite conversion - searchescost_per_action_type_offsite_conversionfb_pixel_search
integer
Cost per offsite conversion - view contentcost_per_action_type_offsite_conversionfb_pixel_view_content
integer
Cost per on-site conversion conversion - flow completecost_per_action_type_onsite_conversionflow_complete
integer
Cost per on-site conversion - messaging conversation blockcost_per_action_type_onsite_conversionmessaging_block
integer
Cost per on-site conversion - messaging conversation startcost_per_action_type_onsite_conversionmessaging_conversation_started_7d
integer
Cost per on-site conversion - messaging conversations newcost_per_action_type_onsite_conversionmessaging_first_reply
integer
Cost per on-site conversion - post savecost_per_action_type_onsite_conversionpost_save
integer
Cost per on-site conversion - purchasecost_per_action_type_onsite_conversionpurchase
integer
Cost per video clicks to playcost_per_action_type_video_play
float
Cost per video viewcost_per_action_type_video_view
float
Cost per app engagementcost_per_action_type_app_engagement
float
Cost per app storycost_per_action_type_app_story
float
Cost per page storycost_per_action_type_page_story
float
Cost per post storycost_per_action_type_post_story
float
Cost per offsite conversioncost_per_action_type_offsite_conversion
float
Cost per onsite conversioncost_per_action_type_onsite_conversion
float
Cost per app custom eventcost_per_action_type_app_custom_event
float
Cost per onsite web app eventcost_per_action_type_onsite_web_app_event
float
Cost per mobile app retentioncost_per_action_type_mobile_app_retention
float
Cost per mobile app ROAScost_per_action_type_mobile_app_roas
float
Cost per offsite engagementcost_per_action_type_offsite_engagement
float
Cost per store visits with dwellcost_per_action_type_store_visit_with_dwell
float
Cost per add to cartcost_per_action_type_add_to_cart
float
Cost per onsite app - Add to cartcost_per_action_type_onsite_app_add_to_cart
float
Cost per onsite web - Add to cartcost_per_action_type_onsite_web_add_to_cart
float
Cost per complete registrationcost_per_action_type_complete_registration
float
Cost per purchasecost_per_action_type_purchase
float
Cost per onsite app - Purchasecost_per_action_type_onsite_app_purchase
float
Cost per onsite web - Purchasecost_per_action_type_onsite_web_purchase
float
Cost per searchcost_per_action_type_search
float
Cost per view contentcost_per_action_type_view_content
float
Cost per onsite app - View contentcost_per_action_type_onsite_app_view_content
float
Cost per onsite web - View contentcost_per_action_type_onsite_web_view_content
float
Cost per initiate checkoutcost_per_action_type_initiate_checkout
float
Cost per add payment infocost_per_action_type_add_payment_info
float
Cost per add to wishlistcost_per_action_type_add_to_wishlist
float
Cost per leadcost_per_action_type_lead
float
Cost per All app installscost_per_action_type_omni_app_install
float
Cost per All app activationscost_per_action_type_omni_activate_app
float
Cost per All purchasescost_per_action_type_omni_purchase
float
Cost per All custom actionscost_per_action_type_omni_custom
float
Cost per thruplaycost_per_thruplay_video_view
float
Cost per contactcost_per_action_type_contact_total
float
Cost per website contactcost_per_action_type_contact_website
float
Cost per mobile app contactcost_per_action_type_contact_mobile_app
float
Cost per offline contactcost_per_action_type_contact_offline
float
Cost per location searchcost_per_action_type_find_location_total
float
Cost per website location searchcost_per_action_type_find_location_website
float
Cost per mobile app location searchcost_per_action_type_find_location_mobile_app
float
Cost per offline app location searchcost_per_action_type_find_location_offline
float
Cost per total customized productcost_per_action_type_customize_product_total
float
Cost per unique app activationcost_per_unique_action_type_omni_activate_app
float
Cost per unique landing page viewcost_per_unique_action_type_landing_page_view
float
ROAS link click (website)website_purchase_roas_link_click
float
ROAS like (website)website_purchase_roas_like
float
ROAS mention (website)website_purchase_roas_mention
float
ROAS post (website)website_purchase_roas_post
float
ROAS landing page view (website)website_purchase_roas_landing_page_view
float
ROAS comment (website)website_purchase_roas_comment
float
ROAS post reaction (website)website_purchase_roas_post_reaction
float
ROAS photo view (website)website_purchase_roas_photo_view
float
ROAS video view (website)website_purchase_roas_video_view
float
ROAS post engagement (website)website_purchase_roas_post_engagement
float
ROAS page enga (website)website_purchase_roas_page_engagement
float
ROAS post save (website)website_purchase_roas_onsite_conversionpost_save
float
ROAS FB pixel custom (website)website_purchase_roas_offsite_conversionfb_pixel_custom
float
ROAS FB pixel lead (website)website_purchase_roas_offsite_conversionfb_pixel_lead
float
ROAS FB pixel purchase (website)website_purchase_roas_offsite_conversionfb_pixel_purchase
float
ROAS All purchases (all)purchase_roas_omni_purchase
float
ROAS link click (all)purchase_roas_link_click
float
ROAS like (all)purchase_roas_like
float
ROAS post (all)purchase_roas_post
float
ROAS landing page view (all)purchase_roas_landing_page_view
float
ROAS comment (all)purchase_roas_comment
float
ROAS post reaction (all)purchase_roas_post_reaction
float
ROAS photo view (all)purchase_roas_photo_view
float
ROAS video view (all)purchase_roas_video_view
float
ROAS post engagement (all)purchase_roas_post_engagement
float
ROAS page enga (all)purchase_roas_page_engagement
float
ROAS post save (all)purchase_roas_onsite_conversionpost_save
float
ROAS FB pixel custom (all)purchase_roas_offsite_conversionfb_pixel_custom
float
ROAS FB pixel lead (all)purchase_roas_offsite_conversionfb_pixel_lead
float
Video 2 sec Continuous watchedvideo_continuous_2_sec_watched_actions_video_view
float
Video 30 sec watchedvideo_30_sec_watched_actions_video_view
float
Video average time watchedvideo_avg_time_watched_actions_video_view
float
Video 100% watchedvideo_p100_watched_actions_video_view
float
Video 25% watchedvideo_p25_watched_actions_video_view
float
Video 50% watchedvideo_p50_watched_actions_video_view
float
Video 75% watchedvideo_p75_watched_actions_video_view
float
Video 95% watchedvideo_p95_watched_actions_video_view
float
Video playedvideo_play_actions_video_view
float
FB Pixel Custom - Time on page at least 10 seconds (value)conversions_offsite_conversionfb_pixel_customTimeOnPageAtLeast10Seconds
integer
FB Pixel Custom - Buy Now Open (value)conversions_offsite_conversionfb_pixel_customBuyNowOpen
integer
FB Pixel Custom - Buy Now Retailer (value)conversions_offsite_conversionfb_pixel_customBuyNowRetailer
integer
FB Pixel Custom - Pages per session (value)conversions_offsite_conversionfb_pixel_customPagesPerSession
integer
FB Pixel Custom - Time on page (value)conversions_offsite_conversionfb_pixel_customTimeOnPage
integer
FB Pixel Custom - Time on page less than 10 (value)conversions_offsite_conversionfb_pixel_customTimeOnPageLessThan10
integer
Conversion trials started total (count)conversions_start_trial_total
integer
Conversion website trials started (count)conversions_start_trial_website
integer
Conversion mobile app trials started (count)conversions_start_trial_mobile_app
integer
Conversion offline trials started (count)conversions_start_trial_offline
integer
Conversion total appointments scheduled (count)conversions_schedule_total
integer
Conversion website appointments scheduled (count)conversions_schedule_website
integer
Conversion mobile app appointments scheduled (count)conversions_schedule_mobile_app
integer
Conversion offline app appointments scheduled (count)conversions_schedule_offline
integer
Conversion Contacts (count)conversions_contact_total
integer
Conversion Website Contacts (count)conversions_contact_website
integer
Conversion Mobile App Contacts (count)conversions_contact_mobile_app
integer
Conversion Offline Contacts (count)conversions_contact_offline
integer
Conversion Total Location Searches (count)conversions_find_location_total
integer
Conversion Website Location Searches (count)conversions_find_location_website
integer
Conversion Mobile App Location Searches (count)conversions_find_location_mobile_app
integer
Conversion Offline App Location Searches (count)conversions_find_location_offline
integer
Conversion Leads (count)conversions_lead
integer
Conversion Landing Page Views (count)conversions_landing_page_view
integer
Conversion Subscribe Website (count)conversions_subscribe_website
integer
Conversion Subscribe Total (count)conversions_subscribe_total
integer
Conversion Subscribe Mobile App (count)conversions_subscribe_mobile_app
integer
Conversion Total Submitted Applications (count)conversions_submit_application_total
integer
Conversion Website Submitted Applications (count)conversions_submit_application_website
integer
Conversion Mobile App Submitted Applications (count)conversions_submit_application_mobile_app
integer
Conversion Offline Submitted Applications (count)conversions_submit_application_offline
integer
Conversion Offline App Location Searches (count)conversions_submit_application_on_facebook
integer
Conversion Mobile App - add payment info (count)conversions_app_custom_eventfb_mobile_add_payment_info
integer
Conversion Mobile App - add to cart (count)conversions_app_custom_eventfb_mobile_add_to_cart
integer
Conversion Mobile App - initiated checkout (count)conversions_app_custom_eventfb_mobile_initiated_checkout
integer
Conversion Mobile App - Purchase (count)conversions_app_custom_eventfb_mobile_purchase
integer
Conversion Mobile App - completed registrations (count)conversions_app_custom_eventfb_mobile_complete_registration
integer
Conversion trials started total (value)conversion_values_start_trial_total
integer
Conversion website trials started (value)conversion_values_start_trial_website
integer
Conversion mobile app trials started (value)conversion_values_start_trial_mobile_app
integer
Conversion offline trials started (value)conversion_values_start_trial_offline
integer
Conversion total appointments scheduled (value)conversion_values_schedule_total
integer
Conversion website appointments scheduled (value)conversion_values_schedule_website
integer
Conversion mobile app appointments scheduled (value)conversion_values_schedule_mobile_app
integer
Conversion offline app appointments scheduled (value)conversion_values_schedule_offline
integer
Conversion Contacts (value)conversion_values_contact_total
integer
Conversion Website Contacts (value)conversion_values_contact_website
integer
Conversion Mobile App Contacts (value)conversion_values_contact_mobile_app
integer
Conversion Offline Contacts (value)conversion_values_contact_offline
integer
Conversion Total Location Searches (value)conversion_values_find_location_total
integer
Conversion Website Location Searches (value)conversion_values_find_location_website
integer
Conversion Mobile App Location Searches (value)conversion_values_find_location_mobile_app
integer
Conversion Offline App Location Searches (value)conversion_values_find_location_offline
integer
Conversion lead (value)conversion_values_lead
integer
Conversion landing page view (value)conversion_values_landing_page_view
integer
Conversion website subscription (value)conversion_values_subscribe_website
float
Conversion subscription total (value)conversion_values_subscribe_total
float
Conversion mobile app subscription (value)conversion_values_subscribe_mobile_app
float
Conversion Total Submitted Applications (value)conversion_values_submit_application_total
float
Conversion Website Submitted Applications (value)conversion_values_submit_application_website
float
Conversion Mobile App Submitted Applications (value)conversion_values_submit_application_mobile_app
float
Conversion Offline Submitted Applications (value)conversion_values_submit_application_offline
float
Conversion Offline Facebook Submitted Applications (value)conversion_values_submit_application_on_facebook
float
Conversion Customized Product Total (value)conversion_values_customize_product_total
float
Conversion Mobile App - add to wishlist (value)conversion_values_app_custom_eventfb_mobile_add_to_wishlist
float
Conversion Mobile App - add payment info (value)conversion_values_app_custom_eventfb_mobile_add_payment_info
float
Conversion Mobile App - add to cart (value)conversion_values_app_custom_eventfb_mobile_add_to_cart
float
Conversion Mobile App - checkout initiated (value)conversion_values_app_custom_eventfb_mobile_initiated_checkout
float
Conversion Mobile App - Purchase (value)conversion_values_app_custom_eventfb_mobile_purchase
float
Conversion Mobile App - completed registrations (value)conversion_values_app_custom_eventfb_mobile_complete_registration
float
Cost per conversion trials started totalcost_per_conversion_start_trial_total
float
Cost per conversion website trials startedcost_per_conversion_start_trial_website
float
Cost per conversion mobile app trials startedcost_per_conversion_start_trial_mobile_app
float
Cost per conversion offline trials startedcost_per_conversion_start_trial_offline
float
Cost per conversion total appointments scheduledcost_per_conversion_schedule_total
float
Cost per conversion website appointments scheduledcost_per_conversion_schedule_website
float
Cost per conversion mobile app appointments scheduledcost_per_conversion_schedule_mobile_app
float
Cost per conversion offline app appointments scheduledcost_per_conversion_schedule_offline
float
Cost per conversion contactcost_per_conversion_contact_total
integer
Cost per conversion website contactcost_per_conversion_contact_website
integer
Cost per conversion mobile app contactscost_per_conversion_contact_mobile_app
integer
Cost per conversion offline contactscost_per_conversion_contact_offline
integer
Cost per conversion total location searchescost_per_conversion_find_location_total
integer
Cost per conversion website location searchescost_per_conversion_find_location_website
integer
Cost per conversion mobile app location searchescost_per_conversion_find_location_mobile_app
integer
Cost per conversion offline app location searchescost_per_conversion_find_location_offline
integer
Cost per conversion leadcost_per_conversion_lead
integer
Cost per conversion landing page viewcost_per_conversion_landing_page_view
integer
Cost per website subscriptioncost_per_conversion_subscribe_website
float
Cost per subscriptioncost_per_conversion_subscribe_total
float
Cost per mobile app subscriptioncost_per_conversion_subscribe_mobile_app
float
Cost per Conversion Total Submitted Applicationscost_per_conversion_submit_application_total
float
Cost per Conversion Website Submitted Applicationscost_per_conversion_submit_application_website
float
Cost per Conversion Mobile App Submitted Applicationscost_per_conversion_submit_application_mobile_app
float
Cost per Conversion Offline Submitted Applicationscost_per_conversion_submit_application_offline
float
Cost per Conversion Facebook Submitted applicationscost_per_conversion_submit_application_on_facebook
float
Cost per estimated ad recallerscost_per_estimated_ad_recallers
float
Estimated ad recall rateestimated_ad_recall_rate
float
Estimated ad recallersestimated_ad_recallers
integer
Video thruplaysvideo_thruplay_watched_actions_video_view
integer
Outbound clicks (count)outbound_clicks_outbound_click
integer
¿Necesita un dataset, métrica o atributo que no ve?
Díganos qué falta y lo añadiremos al conector.
CON VS. SIN
Quién carga con el trabajo cuando algo cambia
Mantén los datos de Facebook Ads fluyendo a cada dashboard, almacén y herramienta, y comprueba quién se hace cargo cuando cambia una API o un esquema:
| Sin Dataddo |
Con Dataddo
|
Resultado para ti | |
|---|---|---|---|
| Cambio de API o de autenticación | Descubres la avería y corres a solucionarla. | Actualizamos el conector y restauramos el pipeline - a menudo antes de que lo notes. | Las sincronizaciones de Facebook Ads siguen fluyendo |
| Schema drift | Las columnas cambian y los pipelines se rompen o corrompen datos en silencio. | Se detecta automáticamente y se gestiona mediante reglas configurables. | Solo llegan datos limpios de Facebook Ads a los informes |
| Endpoint obsoleto | Reconstruyes la integración. | Nosotros nos encargamos de la actualización - el contrato de datos se mantiene. | Tus informes de Facebook Ads siguen funcionando |
| Conector inexistente | Creas y mantienes una integración personalizada. | Nosotros la creamos y la mantenemos, con un SLA de ~4 semanas. | Cualquier métrica de Facebook Ads que necesites, a petición |
| Degradación silenciosa | Te enteras cuando falla un informe o la ejecución de un modelo. | La monitorización proactiva detecta primero las anomalías y los retrasos. | Los huecos se detectan antes de que rompan los dashboards |
| Depuración | Rebuscas en registros repartidos entre herramientas desconectadas. | Historial de ejecuciones, inspección de payloads y linaje de extremo a extremo en un solo lugar. | Diagnóstico más rápido, menos huecos en los informes |
Residencia de datos por diseño
Elige dónde se procesan los datos de Facebook Ads: misma nube, región o soberana
Facebook Ads es una API en la nube, así que la pregunta no es on-premise vs nube, sino por qué región fluyen tus datos. Con Dataddo ejecutas el plano de datos en la región que elijas, de modo que las cargas de Facebook Ads van directas a tus destinos sin pasar por un SaaS de terceros. Fíjalo a una región de la UE o EE. UU. por cumplimiento, o auto-hospédalo cuando un destino final viva dentro de tu propia red.
| Ubicación del Data Plane | Sensibilidad típica de los datos | Por qué esta configuración |
|---|---|---|
|
Nube pública 
AWS
Microsoft Azure
Google Cloud
|
De baja a moderada: datos generales de negocio, marketing y producto; orígenes que ya son nativos de la nube. | La forma más rápida de empezar y escala de forma elástica. Ideal cuando los datos no tienen restricciones de residencia y a menudo ya residen en la misma nube pública. |
|
Nubes regionales y soberanas de la UE
Nubes soberanas de la UE
Proveedores regionales
Nube privada
|
Regulados / sujetos a residencia: datos personales, financieros y de salud regidos por el RGPD o la legislación local. | Mantiene el procesamiento dentro de una jurisdicción concreta para cumplir los requisitos de residencia y soberanía de los datos, sin dejar de funcionar como infraestructura gestionada. |
|
On-premises 
Kubernetes
Red Hat OpenShift
VMware Tanzu
|
Muy sensibles / restringidos: datos que, por contrato o por ley, no pueden salir del perímetro corporativo. | Los datos nunca salen de su red. Necesario para entornos aislados (air-gapped), clasificados o restringidos; el Control Plane los sigue gestionando únicamente mediante metadatos. |
ENTREGA DE DATOS
Todas las formas de entregar datos de Facebook Ads
Los datos de marketing rara vez tienen un único hogar. Dataddo envía Facebook Ads a la IA y los agentes, lo carga en tu almacén para modelar, activa audiencias de vuelta en herramientas de publicidad y CRM, y entrega archivos al almacenamiento, todo gobernado igual.
| Tipo de transporte | Qué hace | Destinos habituales | Casos de uso de negocio habituales |
|---|---|---|---|
| Datos a IA y agentes | Envía datos de Facebook Ads a bases de datos vectoriales, LLM y agentes de IA para que razonen sobre tus datos de marketing. | Carga datos de Facebook Ads en stores vectoriales como Pinecone o Weaviate para generación aumentada por recuperación (RAG), Da a los agentes de IA y copilotos acceso gobernado a métricas de Facebook Ads en vivo | |
| ETL / ELT a tu almacén | Carga métricas y dimensiones de Facebook Ads en tu almacén para modelar y hacer analítica multicanal. | Centraliza Facebook Ads junto a todos los demás canales en Snowflake, BigQuery o Redshift, Recupera el histórico de Facebook Ads más allá de la ventana de retención nativa de la plataforma | |
| Activa audiencias y conversiones | Envía segmentos y conversiones offline construidos con datos de Facebook Ads de vuelta a plataformas de publicidad y CRM. | Envía audiencias modeladas desde Facebook Ads a plataformas de publicidad para segmentación y supresión, Devuelve conversiones offline o posteriores para optimizar las campañas de Facebook Ads | |
| Archivos a almacenamiento y partners | Entrega extractos de Facebook Ads en bruto o modelados a almacenamiento de objetos y partners. | Archiva exportaciones en bruto de Facebook Ads en S3, GCS o Azure, Envía extractos programados de informes de Facebook Ads a clientes por SFTP |
Claude
Snowflake
BigQuery
Amazon Redshift
PostgreSQL
Google Ads
Meta
HubSpot
Salesforce
Google Cloud Storage
Azure Blob Storage
SFTP
Estudios de caso
Descubre lo que construyen los equipos de datos con Dataddo
65.000 cuentas de redes sociales. Una plataforma. Cero autorizaciones manuales.
Belleza y bienes de consumo
Cómo Livesport activa datos y ahorra recursos de ingeniería con BigQuery y Dataddo
Entretenimiento
Cómo ID&T Group activa los datos de más de 1 millón de fans de festivales y docenas de cuentas sociales
Entretenimiento
Cómo Sensire aceleró la migración de una infraestructura de datos local propia a la nube con Dataddo
Sanidad
Cómo Ringside.ai crea un producto de datos mejor y más rápido con Dataddo
Marketing
Como Publicis Groupe Brasil usa la API de Dataddo para escalar un producto de datos
Publicidad
PREGUNTAS FRECUENTES
Facebook Ads como fuente + Dataddo, resuelto
¿A dónde puedo enviar los datos de Facebook Ads?
A cualquiera de los más de 150 destinos de Dataddo: dashboards de BI como Looker Studio, Power BI y Tableau, almacenes como Snowflake y BigQuery, CRMs, plataformas de publicidad, almacenamiento de objetos y stores de IA o vectoriales, además de destinos personalizados a petición.
¿Tengo que mantener el pipeline?
No. Dataddo está totalmente gestionado: mantenemos el conector de Facebook Ads, nos adaptamos a los cambios de API y esquema, y te avisamos si algo requiere atención. No hay código de pipeline que escribir o arreglar.
¿Puedo enviar datos de Facebook Ads a un dashboard sin un almacén?
Sí. Dataddo puede entregar datos de Facebook Ads directo a Looker Studio, Power BI o Tableau, para que empieces a informar sin montar antes un almacén. Cuando quieras modelar entre canales, apunta el mismo pipeline a Snowflake, BigQuery o Redshift, sin reconstruir.
¿Cómo extrae Dataddo los datos de Facebook Ads?
Dataddo lee la Insights API de Facebook Ads mediante una cuenta de Meta que tú autorizas, recuperando métricas a nivel de campaña, conjunto de anuncios y anuncio con los desgloses que elijas. Gestiona los límites de tasa, la paginación y las ventanas de atribución de Meta por ti, y extrae de forma incremental según tu calendario para evitar volver a traer todo el histórico en cada ejecución.
¿Y si Facebook Ads cambia su API?
De eso nos encargamos nosotros, no tú. El equipo de Dataddo hace un seguimiento proactivo de los cambios de API y de esquema de Facebook Ads y actualiza el conector antes de que rompan tu pipeline. La monitorización continua vigila cada sincronización y, si algo requiere atención, recibes una alerta, para que tus datos de Facebook Ads sigan fluyendo sin que tengas que tocar nada.
¿Qué métricas y dimensiones de Facebook Ads están disponibles?
Toda la superficie de la API de Facebook Ads: cada métrica, dimensión y desglose, no un subconjunto fijo. Si falta un campo que necesitas, lo añadimos a petición, normalmente sin coste adicional.
¿Cómo se protegen mis datos?
Dataddo cuenta con certificación SOC 2 Type II e ISO 27001. Los datos se cifran en tránsito y en reposo, la PII se puede enmascarar o hashear, y hay residencia de datos en la UE o EE. UU. disponible. Auto-hospeda el plano de datos y las cargas nunca salen de tu red.
¿Serán un problema los límites de tasa o el muestreo de la API?
Dataddo gestiona por ti la paginación, los límites de tasa y los reintentos de Facebook Ads, y extrae de forma incremental según un calendario para que te mantengas dentro de la cuota. Donde la plataforma muestrea datos, extraemos al nivel más granular disponible para mantener la precisión de los informes.
¿Quedo atado?
No. Los pipelines son agnósticos de fuente y destino: puedes añadir o cambiar destinos sin reconstruir, y los datos llegan en formatos nativos que son tuyos.